The Alchemy of Social Service
When we started the project 14 years ago, I had a bunch of around 12 students initially who were totally dedicated to being agents of change. We would encourage students of business studies to use their knowledge to solve real
problems and bring about sustainable change. The group grew rapidly and I found that the same lessons I had learned were still applicable. Students had purpose and passion to be the change that was required. They put their minds together to plan out everything – from partners at the grass roots, to vendors, to innovative fund-raising techniques, and impeccable logistic arrangements and implementation. While some kids spent evenings and weekends clubbing and whiling away their time, these others were working towards a better India. They improved their communication skills, learnt to work better in teams and took responsibility for their decisions and actions. What I saw shine through in this effort was Intrinsic Motivation – no money, no marks, just fulfillment. It reinforced the belief that your life will be well lived when you live it for others, as it will give you a sense of purpose and self worth.
Oddly enough all these young students who devoted so much time to bringing about change also performed well in academics. To describe the process of alchemy I would like to share the example of a young boy Pawan, who hailed
from Ulhasnagar, a distant suburb of Mumbai. Pawan came from a middle class family, and was rather shy, awkward and lacked exposure. He was involved in many social projects but seemed fascinated with rural work. He was so involved in Project Chirag that when on the field he forgot he was shy and was comfortable presenting in front of an audience, be it the villagers or donors. In fact he was so passionate about the project that he chose to do his dissertation in his final year on Project Chirag!
A year later when Google came on campus like many other batchmates he too applied for the placement process. And when the recruitment team interviewed him they questioned him on his different choice of his dissertation topic, as he was a business management student. His passion and purpose shone through and he was the only student recruited that year by Google. Today he heads a team at Google Singapore, and he still hasn’t lost his humility & grounding. This process of building empathy, self confidence and a solution-orientation was a common thread in the journey of many students who were involved in social initiatives. It shifted their perspective from “me” to “we” and made them think in a more inclusive way.
When I saw the transformation in students as a result of working in the social space, we, at Project Chirag decided to start youth chapters in various schools & colleges. And that brings me to another story of alchemy…a young high school lad joined us on a visit to a village and was so moved that he set up a youth chapter in his Mumbai school. They have adopted a rural school which they visit every month and teach their rural counterparts music, sport and dance. It has sensitized the urban youth to problems in the real world and it is heartening to witness how these ambassadors of change help solve issues.


